United recoup half of Ronaldo transfer fee in 72 hours through shirt sales

Sales of Manchester United Cristiano Ronaldo shirts have broken the record for fastest selling shirt in online Premier League history.

‘Ronaldo 7’ shirt sales reached £68.1m in the first 72 hours since United officially announced Ronaldo’s return to the iconic jersey which was made possible thanks to Edinson Cavani.

The Uruguayan will now wear the number 21 shirt, following the departure of Dan James, the number he was worn for his national side for the last 10 years.

The Red Devils have now recouped half of the £12.9m fee the club paid Juventus to bring Ronaldo back to Old Trafford (£6.81m commission from Ronaldo shirt sales boost) after he left the club in 2009 to join Real Madrid for a world-record £80m fee.

Manchester United’s new home shirt sales are currently up 13% year-on-year. Signings of Ronaldo, Jadon Sancho and Raphael Varane have given the club a boost in sales.

United sit third in shirt league table

(Photo by LovetheSales.com)

With the English football season well underway for all 92 league teams, LovetheSales.com have shared data on which new 21/22 kits are selling the fastest.

Data is compiled from sales figures across 1,000 online retailers. Many factors impact club’s shirt sales; popularity, silverware, new signings, promotion and relegation and of course the design of the kit itself.

United currently sit third in the shirt standings, behind Liverpool (2nd) and Chelsea (1st). The twenty-time champions are one place higher than they were last year.

Four United players in top ten

Photo by James Williamson – AMA/Getty Images

Star signings are a sure way to boost club shirt sales at the beginning of a season and Manchester United have done that better than anyone this summer.

United currently have four players in the top 10 for the most shirt sales of the 21/22 season, no other Premier League team has as many as United.

Alongside Ronaldo. Sancho, Paul Pogba and Bruno Fernandes also find themselves in the top ten. Manchester City have Jack Grealish and Kevin de Bruyne, Liverpool have Virgil van Dijk and Mohammed Salah, whilst Chelsea and Tottenham have Romelu Lukaku and Harry Kane.

Top ten:

1 – Cristiano Ronaldo

2 – Jack Grealish

3 – Bruno Fernandes

4 – Romelu Lukaku

5 – Paul Pogba

6 – Mohammed Salah

7 – Virgil Van Dijk

8 – Harry Kane

9 – Kevin de Bruyne

10 – Jadon Sancho

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Passionate Football fan that completed a NCTJ-accredited Diploma in Multimedia Sports Journalism in 2016.