Manchester United fans launch sponsor boycott to pile on Glazer pressure
Manchester United supporters are stepping up efforts to pile pressure on the Glazer ownership of the club.
Fans managed to get the Premier League match against Liverpool postponed at the weekend, after blocking the team bus at the hotel and gaining access to Old Trafford.
Now with the Glazers remaining silent, pressure is set to be applied to the team’s multiple sponsors.
A letter has been sent to the club’s sponsors, announcing a fan boycott.
These include Adidas, Kohler, Cadbury, TAG Heuer, and new sponsors Team Viewer.
A copy of the letter sent to United’s commercial partners can be read below.
‘Complicit with the Glazers’
This move is a natural extension of the protests at the weekend, and is aimed at piling pressure on the Glazers.
The message clearly says that brands associated with United are seen as ‘complicit with the Glazers’, who have cost United at least £1.5 billion since taking the club over in 2005.
As reported by The Times, TeamViewer’s reviews on TrustPilot have tanked since United supporters began leaving negative feedback.
The Glazers have not yet responded to supporters since the protest. The Manchester United Supporters Trust has sent them an open letter demanding a response to four key points by the weekend.
The hope of this latest step is that if the Glazers do not engage or respond to fans, they will have to liaise and speak with sponsors.
If the companies begin to look to try and get out of their contracts or decide not to renew, this will could be very expensive for the Glazers, and begin to make their ownership of the club more unsustainable.
More protests could also be planned for later in May. United are yet to confirm a new revised date for the Liverpool game.
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