Manchester United have secured new shirt sponsors with TeamViewer set to be replaced by Snapdragon from 2024/25.
A new sponsor will adorn Manchester United kits from next season after an important business deal was struck with US tech firm Snapdragon.
Supporters are already mocking up concept kits, while others are wondering whether this has any impact on whether the Glazers will sell the club or not, looking for any clue possible to try and establish their true intentions.
The sponsorship deal is worth £60 million per year, The Telegraph report, an increase on the £47 million per year TeamViewer deal, secured just after the pandemic.
Snapdragon deal impact on Manchester United takeover
Journalist Mike Keegan was quizzed about the Snapdragon deal during a Q&A with The Mail. He believes it will not impact whether a takeover goes ahead or not, and is not a significant clue either way.
He explained: “It won’t make a great deal of difference. While it shows some degree of enduring strength in the business it isn’t a ‘wow’ deal that knocks you off your seat.
“The Chevrolet deal, for which they admittedly grossly overpaid, was valued at more than this and so it isn’t the kind of development that you could use to try and demand a huge hike in the price those in the takeover process are willing to pay.
“The fact that the previous shirt sponsors were willing to walk away will also be taken into consideration.”
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Man Utd takeover still alive
Keegan added that a proposed Manchester United takeover could still happen, and has not been told otherwise.
He said: “I checked in this morning with those close to the process on all sides who say it remains ongoing.”
Bidders Sir Jim Ratcliffe and Sheikh Jassim are both waiting on clarity on their bids. The Glazers have remained frustratingly silent ever since inviting bids last November.