Ineos continue to make sweeping changes behind the scenes to Manchester United’s executive structure.
In the first 18 months of Sir Jim Ratcliffe’s ownership, the British billionaire has made huge changes to Manchester United’s footballing structure.
Many executive staff have come and gone, with Dan Ashworth sacked after five months and Sir Dave Brailsford stepping down this summer after overseeing a club-wide assessment.
Jason Wilcox was promoted to Director of Football, while Christopher Vivell has become the Head of Recruitment. They both work alongside head coach Ruben Amorim and report to CEO Omar Berrada.
The restructuring has also seen over 400 staff sacked by Ineos, while the academy and scouting departments have also seen major changes.
Man United appoint Head of Football Culture and Development
Ineos are far from done with their restructuring at Old Trafford, and their latest appointment involves a role previously not seen at the club.
As reported by TrainingGroundGuru, United have promoted Michael Farrell to become the club’s first Head of Football Culture and Development.
Farrell has spent over 10 years with United and has been promoted from his previous role as the Head of Player Wellbeing.
Before that, he spent four-and-a-half years as the Head of Academy Performance at United.
The report also explains that United have promoted Dan Ransom into the role of Head of Psychology and Performance Lifestyle.
There has been a push at United to not only improve on-pitch results, but to improve every department of the club. The new £50m renovation to Carrington should push every department at the club to new heights.
Ineos are trying to fix ‘toxic’ Man United culture
During pre-season, Luke Shaw admitted to United’s “toxic” culture – something he says is being improved under Ruben Amorim.
“It can be quite toxic, the environment, it’s not healthy at all,” Shaw said.
With Shaw now United’s longest-serving player, he knows better than anyone how the environment has been at Carrington over the past decade.
READ MORE: How Man United could still fund a mega-deal in the 2025 summer transfer window
It is up to Amorim and Ineos to change the mood around United, especially after the club’s worst-ever Premier League finish in 2024/25.
That starts with Amorim and his players setting higher standards, and Ineos’ latest promotion will help to maintain a strong, positive environment.
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