Ineos have caused £303m danger as Man United threatened by two global partners

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Manchester United’s worrying financial situation will only get worse if on-pitch performances don’t improve.

Since taking charge of the club a year ago, Sir Jim Ratcliffe’s cost-cutting has grown out of control with everyone at Manchester United affected.

Ineos have cut over 250 jobs in an attempt to lower costs, while fans are facing £66 ticket prices. Not even Sir Alex Ferguson was safe with his multi-million contract ripped up.

Ratcliffe believes PSR justifies his cost-cutting with United struggling to comply with the regulations in recent seasons. The impact of the club’s financial struggles has also been felt on the pitch.

Ruben Amorim has called for patience as he tries to get United back on track, but 15th position in the Premier League table speaks volumes.

United’s financial problems could yet grow worse with lucrative commercial deals now under threat.

Man United partners threaten to end commercial deals

One of the biggest criticisms under the Glazers and Ed Woodward is that United’s ownership prioritised the business side of the club more than the football.

Ratcliffe wants to turn attention back to football, and rightly so, as the poor results in previous years now threaten to dent commercial income.

United’s 2023/24 financial accounts showed that the club earned £303million in commercial income – almost half of the club’s £662m revenue.

Much of that commercial income comes from global partnerships and sponsorship deals. United struck a record-breaking £900m Adidas deal, while the Qualcomm sponsorship is worth £60m per season.

However, The Telegraph now report that at least two of United’s global partners are having “serious doubts” about renewing their sponsorship agreements.

There is concern about the “changing landscape” at the club since the change of ownership. Worryingly, among United’s partners there is a “feeling of not being as valued as before”.

If United miss out on the Champions League again and continue to struggle, it could very quickly have an impact on the club’s revenue.

Man United’s new hire to solve PSR issues

Amorim needs to be backed if he is going to be successful at United, but the ongoing issues with PSR are making that impossible.

Patrick Dorgu’s £25m arrival marked the only senior signing made in January, with the inexperienced Ayden Heaven also arriving from Arsenal.

Selling Marcus Rashford will boost the summer budget available to Ineos and Amorim, but that is the unfortunate position United now find themselves in – they must sell in order to buy.

As reported by Manchester Evening News, United have hired Marc Armstrong from Paris Saint-Germain in their latest attempt to wrestle PSR.

Armstrong was the chief revenue officer at PSG and he has taken up the role of chief business officer at United.

READ MORE: Sir Jim Ratcliffe could trigger emergency PSR option after alarming Ruben Amorim comments

He will be responsible for managing costs at United and ensuring that the club’s finances remain healthy enough to avoid a PSR breach.

Much of that will come down to improved recruitment and, of course, keeping global partners on side.