Ruben Amorim and Erik ten Hag in complete agreement over one thing at Man Utd, Ineos failing to realise

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When it comes to finding similarities between Ruben Amorim and Erik ten Hag, most Manchester United fans will probably hope there aren’t many!

Erik ten Hag’s spell as Man Utd manager turned extremely sour by the end and even though the results under Ruben Amorim haven’t been better, fans back the manager for his vision and communication.

Still, there is one running similarity between Ruben Amorim and his predecessor which they both are in complete agreement on.

The worrying this is that Ineos and Sir Jim Ratcliffe are failing to realise it at best, and refusing to acknowledge it at worst.

Ruben Amorim and Erik ten Hag agree over Man Utd factor

Amorim has been in the job for just about four months but in that time, he’s already faced the wrath of the media, just like Ten Hag, realised his players are not always up to it, like Ten Hag, and aged 40 months in four like Ten Hag did.

However, there’s another realisation that both arrived at, with Amorim feeling it in the very first days and Ten Hag still talking about it months after leaving his job.

That realisation is their appreciation for the match-going fans and the atmosphere they build in and around Old Trafford or on away days.

“Every time you go to one game at Old Trafford, you feel the support until the end.”

“To be supportive of the team when we didn’t play well and lose the match gives you a fantastic feeling. The players also feel it and they are ready to give them everything they have.”

“The fans who are so committed to the club… they are so loyal to the club, the players and the staff, so dedicated. I can only be grateful for that.”

The three statements above are from three different managers at Man Utd – Ruben Amorim, Jose Mourinho, and Erik ten Hag. The fact they echo the same sentiment just hammers it home.

Match-going fans are the lifeblood of the team. Unfortunately, Sir Jim Ratcliffe and Ineos seem determined to suck that out of it.

Ineos not reading the room at Man Utd

If the supporters’ plea is falling on deaf ears, then Ineos only need to hear their own appointed manager and the ones before him to realise what they’re doing.

So far, they’ve done the quintessential Ineos playbook of coming to a business, stripping it down to streamline finances, cut costs, and explore avenues to increase revenue.

However, Man Utd is more than a “business” for the thousands who consider the weekly trip to Old Trafford a religion.

The effects and uneasiness around the apathy for match-going fans are already visible with the tense atmosphere at Old Trafford that has even translated to the team’s performance.

Be it raising the ticket price to £66 during the clubs’ worst-ever Premier League season or treating the fans outside the stadium as some sort of photograph/autograph hunters, Sir Jim Ratcliffe has been a “boyhood fan” in name only.

There’s still time to course-correct a bit before the soul is sucked out of the club completely. The Glazers’ apathy started that process and now the fans feel active antipathy from Sir Jim Ratcliffe toward them.