The potential of Manchester United target Rasmus Hojlund has been talked up as negotiations over a move for the striker continue.

The Mail report Manchester United are holding talks over Rasmus Hojlund, with manager Erik ten Hag keen to sign a new striker as quickly as possible.

Rasmus Hojlund, 20, currently plays for Atalanta, who themselves signed him from Sturm Graz last August.

Hojlund is regarded as a superstar-in-the-making, rather than the finished product, which could be reflected in a price level below the out-of-reach figures touted for Serie A rival Victor Osimhen.

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Atalanta BC v AC Monza - Serie A
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Rasmus Hojlund could be worth £100 million

European football co-commentator and former Premier League player Don Hutchison told ESPNFC that he rates Hojlund very highly.

He followed comments from Hojlund’s former Sturm Graz boss last week which compared the striker to Erling Haaland.

Hutchison said: “He’s not raw. he’s young. I promise you he’s a clone of Erling Haaland. He’s not as good, but the attributes that you see you recognise, you recognise the talent in him.

“He’s more or less a clone at £40-50 million with the view you turn him into a 100 million player. It’s there, the talent is there.”

Hutchison praised Hojlund’s direct approach and focus on causing problems in the opposition penalty area.

He added: “They are not in the market for the finished article, they are not in the market for Osimhen [due to price].

“You’ve got to cut cloth accordingly and take a gamble on a really bright, astonishing player he could be.”

A report earlier this week in The Sun claimed Manchester United are planning a £40 million offer for the Denmark international, who has six goals in five games for his country.

Atalanta are expected to demand more, while United are keen not to overpay for anybody this summer after mistakes in the transfer market previously.

At £40-50 million Hojlund is worth the gamble, while a cheaper deal for a more experienced striker could also work well to take the pressure off the youngster.

READ MORE: Manchester United transfer history 2013 to present day

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