Manchester United’s main sponsors TeamViewer are reviewing their association with the Premier League club.
TeamViewer have released a statement confirming they could decide not to renew the deal when it expires in 2026.
The tech company agreed a £235 million five-year contract last year, which has four years left to run.
Already TeamViewer are now wondering whether this was a wise move, with The Mail reporting the company’s share price has dropped by 80 per cent over the past 12 months.
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TeamViewer release statement
The statement read, reported by The Mail: “The international awareness of the brand was clearly increased last year through the partnership (with United).
“Nevertheless, the company has decided to review its long-term marketing strategy in light of the current macro-economic environment.”
This is a blow for United, although the club were likely planning to test the market for a replacement in 2026 anyway.
United’s previous deal with Chevrolet was more lucrative at £64 million per year, compared to the £47 million per year deal with TeamViewer.
This was still regarded as a good deal at the time considering the pandemic. It also is more than United likely would command now, considering the combination of the economic downturn, and the team’s poor on pitch performance.
It is up to United to start performing on the pitch between now and 2026, to start becoming a more attractive club for companies to associate with, rather than have the perception of a fallen giant.
The news is also a positive for anti-Glazer voices, with United supporters campaigning on social media against TeamViewer from the moment the deal was announced.
If United are an unattractive option commercially, the hope is that the profit-driven Glazers will consider selling up, to new owners who might have the team’s success at heart, rather than financial gain.
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