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Opinion

Ineos’ most successful transfer window move is one they didn’t make, alternative has aged brilliantly

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Every transfer window is a game of decisions, and one decision can forever change the trajectory of the club, so Ineos can feel vindicated that a major decision of theirs is aging like a masterstroke.

Ineos have been leading the squad building at Manchester United for two summer windows, and their imprint on this team is undeniable now.

Gone are the flashy signings with a short-term outlook, and in came a coherent philosophy not dictated by the whims and fancies of one manager or the marketing team.

Nothing exemplifies their best practice in the transfer market more than the move they chose not to complete, because the alternative has aged brilliantly.

Matthijs de Ligt and Bruno Fernandes celebrate after the Premier League match between Liverpool and Manchester United at Anfield in 2025 in Liverpool, England.
Photo by Poppy Townson – MUFC/Manchester United via Getty Images

Man Utd’s tough call on Jarrad Branthwaite

In the summer of 2023, Man Utd had a clear need for a revamped defence, with even Harry Maguire’s future under the scanner.

Ineos landed upon Everton’s Jarrad Branthwaite as their chief target, and what followed was their first public chase of a transfer target.

Due to it being their first summer in charge of transfers, Ineos could have easily got carried away in trying to make a splash and save face, but they preached patience instead.

When Everton quoted an asking price north of £70m, they didn’t make it a battle of egos, wherein they just had to secure their first big transfer target under their reign.

Instead, they walked away from Branthwaite, setting the standard that they were not bluffing and would end the chase if demands were unreasonable, regardless of public pressure.

That move was appreciated by many Man Utd fans tired of the club being taken for a ride in the market, but they had to nail the next part, which was looking for an alternative.

They landed upon Matthijs de Ligt.

Matthijs de Ligt and Branthwaite’s form have vindicated Ineos

De Ligt didn’t have the greatest debut season, but there were glimpses of the world-class talent, especially when he cost just £43m.

This season, however, De Ligt has genuinely become one of the best in the league and a leader at Old Trafford, securing his place as the first name on the teamsheet.

Branthwaite, meanwhile, has seen his stock fall off a cliff, either through poor performances, including one at Old Trafford, or through injury worries.

A recurring hamstring injury has sapped all momentum from him, and while nobody wants to see a young player injured, Ineos can now feel vindicated in their decision not to pursue him for £70m.

Branthwaite’s troubles alone would have made Ineos feel like they dodged a bullet in the summer of 2024. De Ligt’s incredible form has turned that dodged bullet into a proper masterstroke.