'Supremely talented' Amad urged to improve end product by Sunderland boss Tony Mowbray
Sunderland manager Tony Mowbray wants Manchester United loanee Amad to improve his end product.
The former Blackburn Rovers boss believes that the Ivory Coast international is “going to be some footballer” when “it all clicks for him”.
The 20-year-old joined the Black Cats on a season-long loan from the Red Devils at the end of August.
Amad, who was signed by Manchester United in a deal which could reach £37.2m with add-ons from Atalanta, is yet to start for the Stadium of Light side.
The talented Ivorian has come off the bench in the last four Championship games and is pushing for his first start under Mowbray.
Tony Mowbray wants Amad to improve his end product
With Amad pushing for his maiden start ahead of tonight’s Championship clash against Blackpool, Mowbray has urged his number 16 to become more selfish in the 18-yard box.
Mowbray has been impressed with the United youngster, but he wants him to become more ruthless in front of goal and create more chances for his teammates.
“He’s just a young boy really, but he’s supremely talented,” said Mowbray to The Northern Echo.
“To see his touch, and see how fast and direct he is, it’s a lovely thing to watch on the training pitch. You see how talented he is, and you can see why he’s at Man United, but you can also understand why he’s out on loan, to develop the core materials you need to be a competitive footballer.
“He needs to find a better end product. He has all this soft, lovely feet and brilliant skills, but he needs to shoot when he gets in the box. When he sees the goal, he needs to shoot, and he needs to add goals and assists to his name.
“It’s not enough just to be a lovely footballer who can dribble and go past people, but never have an end product. That’s the message, yet it’s not a simple one. You have to keep repeating it to him all the time – we have to drill into him that we want him to shoot and get in the box.
“Can he score a scruffy goal, can he get a rebound off the goalie? We have to get him into those positions, but when it all clicks for him, he’s going to be some footballer because he’s got every attribute you want.”
From 31 games at senior level with Atalanta, Manchester United, Rangers and Atalanta, Amad has five goals and one assist to his name.
Whereas at academy level, he has 43 goals and 28 assists from 98 games.
The challenge for Amad is to transition the burgeoning potential that made him one of the most sought after youngsters in European football to the senior game.